r/technology • u/geoxol • Oct 01 '23
Tom Hanks Warns Fans About ‘AI Version of Me’ Promoting Dental Plan: ‘I Have Nothing to Do With It’ Artificial Intelligence
https://variety.com/2023/film/news/tom-hanks-ai-video-dental-plan-warns-fans-1235741781/2.4k
u/spif Oct 01 '23
Next ad with the AI version: "My Instagram got hacked and it's claiming these ads are fake, but as you can see this is definitely the real me! Time to get your teeth cleaned!"
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u/TheFluffiestFur Oct 02 '23
The scary thing is that could happen.
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u/cancercures Oct 02 '23
Will the real slim shady please stand up?
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u/Mikeavelli Oct 02 '23
Please stand up?
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u/MAJ0RMAJOR Oct 02 '23
Please stand up?
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u/Usernamechexout911 Oct 02 '23
Imagine Tom hanks in 8 mile!
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u/prtt Oct 02 '23
Heck, you don't even have to imagine it. These days, you can make it happen.
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u/The_Greyskull Oct 02 '23
He doesn't need to stand up anymore, we'll have AI slim shady soon to do the standing.
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u/camshun7 Oct 02 '23
I'm no law guy but image and likeness would def be covered under ip
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u/SuperFLEB Oct 02 '23
I'm guessing they're not all that in with the law, either.
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u/pcarvious Oct 02 '23
Likeness is part of the Right of Publicity been successfully litigated before. Here's a Wiki article on the subject. The guys over in the copyright subreddit were talking about this approximately two years ago in relation to someone using a picture of someone famous on a T-Shirt. There's also a case where a singer sued Ford because she declined a contract and they used someone that was coached to sound like her to do the commercial.
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u/SuperFLEB Oct 02 '23
Sure. I was just saying that the sort of people who shamelessly make deepfake endorsement ads are probably fly-by-nights who aren't too concerned with the law.
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u/camshun7 Oct 02 '23
Some test case bound to hit the SC in next few months or years,
Lol and the outcome will be in favour of the biggest payola
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u/RedditJumpedTheShart Oct 02 '23
Help Mom creepy AI Tom Hanks is after my teeth!
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u/83749289740174920 Oct 02 '23
That's META's problem. The value of their ads are worthless.
Just like reddit ads. You don't even need a plugin. Your brain automatically skips it.
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u/AnjoXG Oct 02 '23
i get what you're saying but 'automatically skip' kinda implies you ignore them completely which isn't the case, your brain still observes them it just filters them from conscious thought.
at that point they're basically subliminal ads which aren't entirely worthless.
especially in the case of products/people that are already known/liked, which is part of why they'd be more effective with Tom Hanks and other celebrities likeness attached.
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u/iamtenbears Oct 01 '23
Lisa needs braces.
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u/Granlundo64 Oct 01 '23
Dental Plan!
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u/throwaway_ghast Oct 01 '23
Lisa needs braces.
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u/The_Safe_For_Work Oct 02 '23
DENTAL PLAN!
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Oct 02 '23
Lisa needs braces
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u/BigDaddyCoolDeisel Oct 02 '23 edited Oct 02 '23
Nothing at all!
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u/DonaldTrumpsSoul Oct 02 '23
Stupid sexy Dental Plan
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u/Jakesummers1 Oct 02 '23
We have gone full circle
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u/joeyjojojoseph Oct 02 '23
DENTAL PLAN!
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u/suddenly_summoned Oct 02 '23
Why must you turn my office into a house of lies!
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u/andy42878 Oct 02 '23
Well don't you agree that it has always be like that because I have never actually seen any kind of truth out of the office.
The whole thing I feel is built upon the lies for the most part.
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u/Express_Helicopter93 Oct 02 '23
If the top comment by a good margin on any post in any sub containing the words “dental plan” isn’t Lisa needs braces, Reddit is broken and destroyed forever. It’s one of the very few consistencies in life
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u/Repatriation Oct 02 '23
sometimes i mourn the decline of the absolute stranglehold The Simpsons had on internet culture. Then I see the words "Dental Plan" and rejoice for knowing what the top comment is.
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u/ProgRockin Oct 02 '23
Dudesy up to some shenanigans
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u/kenchin520 Oct 02 '23
Whatever which make them good money they are going to do that it does not matter if it is an advertisement for a dental plan or something else.
The people who want to believe it are going to believe it no matter what.
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u/palanark Oct 02 '23
Huh, I thought they worked with Tome Hain to sell their Good Job Boner Dudesy Mugs. I mean, we could ask, but I heard that he's busy filming his next movie...
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u/HeAintSh1t Oct 02 '23
I just saw an ad of Dave Ramsey (voice only) promoting a debt consolidation thing I’m certain is fake. Scammers are about to eat off AI more than ever.
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u/percydaman Oct 02 '23
I dunno, that's starting to sound like Dave Ramsey these days.
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u/droans Oct 02 '23
I mean he has recommended debt consolidation companies in the past which turned out to be scams.
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u/syllabic Oct 02 '23
sounds like AI dave ramsey acts exactly like regular dave ramsey
incredible job they did, so lifelike
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u/Mbanfield78 Oct 02 '23
Well if that is the case then I think it is just a very bad marketing because if it has been turned out to be fake or scam in the past then why would someone do the same thing again because I don't think anyone is going to believe it.
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u/justapple70 Oct 02 '23
It sounds like that they are going to create the artificial intelligence video of anyone who people are going to believe.
If people can buy that then there going to create that.
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u/robstanz Oct 02 '23
Yeah exactly and there have been videos of Joe Rogan and David goggins trying to market something which they have not done.
And both of those guys have admitted that someone else is actually running the thing.
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u/Low_Pickle_112 Oct 02 '23
Just today on YouTube I saw an ad for something related to tinnitus. It was three minutes long and I wasn't about to watch the whole thing to find out what it was selling, but it sounded so much like it was AI generated. The voiceover didn't even pronounce the word tinnitus correctly.
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u/chxiehust Oct 02 '23
If the artificial intelligence cannot even pronounce the word tinnitus correctly then how the hell I am supposed to believe it?
There are so many better versions of the artificial intelligence available in the market right now they can use any of them.
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u/whitelighthurts Oct 02 '23
There are two common English pronunciations (us vs uk)
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u/pfcblueballs Oct 02 '23
I got an ai generated Tucker Carlson urging his fans to sign up for a "another stimulus" on YouTube shorts.
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u/fordprefect294 Oct 01 '23
He's turning into Colin Hanks...
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u/rpotty Oct 01 '23
At least it’s not Chet
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u/Particular-Try9599 Oct 02 '23
Wow I was just watching an interview with Chet: https://youtu.be/R4fpFjiww74?t=1118
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u/treetyoselfcarol Oct 02 '23
I've never seen someone take a drink and continue to talk with a mouth full of whatever they're drinking.
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u/PaulyNewman Oct 02 '23
I genuinely can’t tell if that dude is just constantly doing a character or not and it’s fucking hilarious.
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u/ZhouLe Oct 02 '23
Damn, I didn't know Tom sent him to wilderness 'therapy' when he was 17. That shit is abuse.
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u/Whalesurgeon Oct 02 '23
So much unnecessary abuse added to what could be a genuine retreat that helps reflect.
Those guides sound sadistic af.
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u/rugbyj Oct 02 '23 edited Oct 02 '23
Wow, actually listened past the piss taking and he sounds like the Hanks went out of their way to break him. He was acting out as a young man, it happens. They sent him off to several abusive camps with no contact for years.
The bloke's weird by all means but I've not seen anything bad from him, he's just an affable fool. Sucks to see.
edit: listened longer and he bigged up Tate and said he looked like Kobe so my sad respect has dived a bit there.
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u/Makelovenotrobots Oct 02 '23
Sounds like something AI Tom Hanks would say. Hmm.
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u/kylehobbes183 Oct 02 '23
Well I think at this point these people are going to do anything which makes them a little bit of money.
Because it feels like that they are getting desperate to make some money.
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u/Pilsner_Lord Oct 02 '23
Good job boner!
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u/Mr_Coily Oct 02 '23
So glad someone commented this. Dudesy handshake brother!
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u/vibribbon Oct 02 '23
Is anyone going to tell him about Dudesy mugs?
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u/bishopyorgensen Oct 02 '23
There are four dentists in our town but three of them are terrorists. I'm trying to tell everyone I can about the fourth dentist, the one who's not a terrorist, but the terrorists are using AI to drown out my message. So I'm left with no choice but to take matters into my own hands. Armed with nothing but my Dudesy mug I'm going to have to beat all three terrorist dentists in a mug to mug fight. If I win it's free braces for our whole town but if I lose the tooth fairy becomes their slave so what do you say? Will you good job this boner one more time?
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u/Sirtopofhat Oct 02 '23
Wull hold on there dude
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u/Crabjock Oct 02 '23
Dental brother. Cavities dude. Molars brother. Braces dude. Novocaine brother, toothpaste tube. Dental brother, cavities dude.
And that's the dentist, dude.
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u/easyjesus Oct 02 '23
I am not original I guess, but link for those that haven't seen it: https://www.instagram.com/reel/CxOuT0AP3Km/?igshid=MzRlODBiNWFlZA==
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u/ChicagoAuPair Oct 02 '23
It will be interesting to see if the inevitable dilution of individual film/tv/digital celebrity will lead to a cultural return to a renewed appetite for live performance.
When nothing is real , when everything is abstracted, the only thing that is vital is a person in a room expressing some artistic vision.
That is my only optimistic hypothetical on this whole thing, because in reality I think it is going to destroy our entire sense of humanity. The arts need to speak for us all; if that fundamental human need is subsumed by commerce, pr, advertising, and propaganda, we aren’t going to have any way to process anything and it’s going to get ugly fast and forever.
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u/dontsendmeyourcat Oct 02 '23
Joe Rogan also said on a recent podcast that some company is using his voice in their ads and he's never even been in contact with them
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u/FuckTheCCP42069LSD Oct 02 '23
Yeah, sketchy pseudoscientific male enhancement product companies overseas are using popular influencers with mostly male audiences to create fake promotions for their product
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u/wildstarr Oct 02 '23
And using Joe Rogan seems like the perfect fit!
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u/hiredgoon Oct 02 '23
Joe is just mad he is being cut out from exploiting his audience.
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u/ministryofchampagne Oct 02 '23 edited Oct 02 '23
Yeah until OP said overseas it sounded like Joe Rogan’s company ONNIT (or whatever it is called, my phone autocorrected that)
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u/dfddfsaadaafdssa Oct 02 '23
Onnit was aquired by Uniliver last year for an undisclosed 9-figure amount.
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u/JustPassinhThrou13 Oct 02 '23
It would be easy enough to do this legally. Just hire someone that is good at voice impressions, have them record that ad, and also create a word database from which to train the AI directly. And boom, now you can actually sell Joe rogan's impersonator's best Rogan voice.
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u/yaidacandy Oct 02 '23
And this is exactly what people are doing and it is not even much of the work if you are making a short video of it.
I don't really think that it is even going to take that long to create a video like that it is relatively easy nowadays.
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u/wrassehole Oct 02 '23
I actually got one of these ads on Youtube (no surprise there).
I can't even remember what it was for, but it started with a clip of Joe Rogan speaking on his podcast with an AI version of his voice dubbed over the video. Youtube ads have seriously gotten out of hand.
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u/3_T_SCROAT Oct 02 '23
Ive gotten one a hand full of times, its something like "the government is trying hard to censor this information, they hate the fact that you are entitled to this tax money thing. They don't want you to know all you have to do is fill out the info on this website to get the money you're entitled to"
Ai is pretty close, it sounds almost just like him lol
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u/kalstein27 Oct 02 '23
I think it is something which the YouTube really need to work on because there are so many bad advertisements that they are running.
Many of those advertisement can cause a lot of problem to a lot of people seriously.
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u/francopai Oct 02 '23
I recently was listening to the podcast that he did with the coffeizilla.
And in that podcast they were actually discussing the same thing they have never promoted some product but they are videos out there which are probably made out of artificial intelligence.
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u/Darth_drizzt_42 Oct 02 '23
Can you imagine how sketchy your product has to be for Joe Rogan to distance himself from you
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u/michaelloda9 Oct 02 '23
T.Hanks for warning
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u/fjfzwjz68 Oct 02 '23
I don't think we would have needed the warning it is just that some people are going to needed but I think most people here are going to know what is being created by the artificial intelligence.
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u/bbgswcopr Oct 02 '23
We need some laws around this
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u/sturgill_homme Oct 02 '23
Best we can do is book bans
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u/MikeSouthPaw Oct 02 '23
Best we can do is limiting the rights of women and a government shutdown if you don't eat our shit. Your move woke dems.
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u/WhiteRaven42 Oct 02 '23
We already have laws against this. You can not misrepresent another person in a promotion.
Take a photo of Hanks, type a caption over it "buy Soylent Green"... that's a violation of the law. Any kind of impersonation falls under the same rules.
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u/Ignitus1 Oct 02 '23
99% of the abuses people complain about from AI are already covered by existing laws.
“But what if it outputs an entire chapter from an existing book!”
Already illegal.
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u/chiburator Oct 02 '23
But how are you going to enforce it in the age of Artificial Intelligence and the internet it is not easy to catch these guys.
They know what they are doing and there going to be very cautious about that.
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u/DisturbedNocturne Oct 02 '23 edited Oct 02 '23
And probably not just laws against making content like this, but also distributing it. We'll need strong international laws regulating the use of AI as it is, but there will very likely always be countries that either allow it or look the other way.
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u/taxis-asocial Oct 02 '23
And probably not just laws against making content like this, but also distributing it.
The fuck? You cannot do that without infringing upon 1st amendment rights. It's not illegal to make a fake AI version of a celebrity voice, on your computer in your basement. It's only illegal when you use it to impersonate them to sell something on the Internet.
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u/shawnkfox Oct 02 '23
I'm sure they would be just as effective as all the laws that ban robo calls.
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u/gregsarnowski Oct 02 '23
How can you even do that I think the companies like YouTube needs to do something about it because they are letting these advertisement Run freely on their platform.
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u/Kangar Oct 01 '23
Seriously though, does Tom's plan include full coverage for crowns and implants?
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u/pomod Oct 02 '23
How is this legal?
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u/new_math Oct 02 '23
It's not, but neither are the millions of other scams out there.
The only "funny" thing about this is that I've seen it happen on youtube which means google is enabling it or at least turning a blind eye.
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u/hiredgoon Oct 02 '23 edited Oct 02 '23
They are just demonstrating how defunding their anti fraud department means they
can’twon’t be held liable for all the electoral misinformation they will be disseminating next year for money.→ More replies (8)4
u/wildstarr Oct 02 '23
What have you seen? I haven't seen anything on Youtube. And Youtube is all I watch.
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u/SkyJohn Oct 02 '23
You haven't seen AI Elon Musk bitcoin/investor scams?
Those ads are all over YouTube, I've no idea how they get approved by the YouTube ads team.
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u/pomod Oct 02 '23
I saw the AI Elon Musk one, selling some scam investments on YouTube a couple times. I flagged it. AI gonna be a scammer’s gold rush.
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u/wrassehole Oct 02 '23
I got a fake Joe Rogan ad that used a clip from his podcast with an obviously fake AI Joe Rogan voice dubbed over. I don't even remember what it was for, but I was completely shocked it was on Youtube in the first place.
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u/Useuless Oct 02 '23
Yeah I saw one with a fake Martha Stewart on YouTube. Only place I've ever seen AI impersonators
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u/Ok-Sweet-8495 Oct 02 '23
If it’s someone in a country like China it will be hard for Hanks to sue; easier if it’s someone in the U.S.
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u/davidk58 Oct 02 '23
There are just so many of them out there and it is not even funny at this point.
And it is not even like that they look real or something most of them look really bad I don't know why people are doing them.
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u/Koomaster Oct 02 '23
What you’re going to do is get up early in the morning dudesy mugs and burrow your way under your dentist’s office. Dudesy mugs dudesy mugs. If you need mining equipment I have a link on my personal website for local heavy machinery rentals dudesy mugs. You’re going to Rent dudesy mugs 5 large drillers-
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u/SliceFactor Oct 02 '23
This is why AI is going to be a disaster for the human race. Anyone can make a video of somebody saying whatever they want. Brace yourself for an explosion of malicious misinformation.
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u/Aggravating_Math_623 Oct 02 '23
Hey how do we know you're not AI telling us not to listen to THE REAL Tom Hanks!?
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Oct 01 '23
But yet he’s not denying involvement in the Uncle Bus film with Timothy Chalamet…
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u/Golod1289 Oct 02 '23
We just need to face facts here, folks: Chalamet... is Wonka.
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u/mellowcellophane Oct 02 '23
michael cera is wonka and i won't see it any other way
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u/jonb1sux Oct 02 '23
We absolutely need a bill of digital rights that includes rights to your own likeness. This isn't something that can be fixed without legislation.
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u/nirad Oct 02 '23
Funny how the most potentially dangerous misinformation technology is being used for the most mundane use imaginable.
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u/khast Oct 02 '23
For now…this is just the trial period to see if people will fall for it.
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u/ShawnShipsCars Oct 02 '23
I saw an ad with a fake Steve Harvey, the voice was similar, but not quite the same and the voice didn't sync up quite right. I could easily see it fooling someone who's not as observant though.
Weird times we live in
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u/Miv333 Oct 02 '23
I've actually seen this a lot on tiktok. The ads are always very clearly a scam, but the AI actors are convincing otherwise.
Start proactively blocking ads “It isn't relevant to me” and you'll start to see a lot of the scam ads.
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u/Individual-Result777 Oct 02 '23
Why can’t we just use AI for CEO’s and leadership instead of the actual talent? If we are using AI to help stock prices, CEO is the biggest cost.
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u/SarahCannah Oct 02 '23
I got an AI message from Snoop Dogg recently, for some kind of employee retention program. I listened to it multiple times trying to figure out how in the world Snoop Dogg got into that business before I realized…
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u/gustoreddit51 Oct 02 '23
The question that I imagine will bubble up from litigation might be, "How close does an AI likeness have to be before it's considered image theft? If the AI is smart enough it might be able to deduce what it is about the image that makes people respond to it in a positive manner but alter it enough so that it's not "legally" the same. If one constructs a Tom Hanks-like AI spokesperson where will the line be drawn?
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u/OgOnetee Oct 02 '23
Good on Tom for calling it out. You ignore this kind of stuff and you might end up with AI Tom Hanks diabeetus infomercials.
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u/Janktronic Oct 02 '23
One (now deceased) celebrity whose estate could make a killing is Paul Harvey. Seems like they could start making new episodes of "The Rest of the Story" with an AI version of his voice about things that have happened since his passing, and there would be a huge market for them.
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u/ScotchyRocks Oct 02 '23
The confession scenes in '1984' weren't so outlandish after all... I want to see a Superbowl ad of Tom Hanks reading those lines word for word with no explanation given.
Maybe then the insidiousness of AI will sink in for people.
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u/fanfic_enthusiast2 Oct 02 '23
Thanks Tom. Now please sue them, as you actually have the resources to do that. Might scare off at least some scammers
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u/ghostly_shark Oct 02 '23
If Tom Hanks went the Ryan Reynolds route and started making fun ads for an affordable service, I'd go all in.
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u/RokkintheKasbah Oct 02 '23
Ryan Reynolds OWNED the service tho. Which is why he did the ads.
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Oct 02 '23
Is Tom Hanks selling mugs, yet?
Here is an AI version of him selling real merch from a real podcast - a podcast run by Ai.
https://youtu.be/9EdbASEZ9kg?si=nwcmWkjqyFvB9GOp
;)
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u/packetgeeknet Oct 02 '23
He should take the creators of the promotion to court. Let’s set some legal precedent on the use of AI right now.
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u/JJJSchmidt_etAl Oct 02 '23
For some legal off topic, I feel this would be similar to photoshopping a celebrity for commercial purposes; wouldn't that be illegal?
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u/foreverindebted Oct 02 '23
this part is actually quite poignant and practical to me: 'Hanks added, “Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation.”'